Naver Creator Support Nearly 2 Higher After AI Briefing, AdPost Payments Up 14%
Naver's announcement on 2026-08-07 that creator support had increased by approximately 2 does not mean that individual bloggers' earnings doubled. The combined amount of AdPost payments, Brand Connect creator earnings, and Naver Mate activity grants in June 2026 was approximately 2 compared with February 2025, while AdPost payments alone increased by approximately 14%.
What Exactly Increased by Approximately 2?
The comparison does not concern a single revenue product. Naver's figure combines AdPost payments, which distribute blog advertising revenue, creator earnings from brand collaborations through Brand Connect, and activity grants from Naver Mate, which began in June 2026.
The reference months are February 2025 and June 2026, spanning the period before and after AI Briefing was introduced. AI Briefing was introduced in March 2025.
According to the author's calculation, if the combined amount in February 2025 is set at 100, the corresponding amount in June 2026 would be approximately 200. Expressed as a growth rate, that is approximately 100%.
By contrast, applying the same method to AdPost payments alone, if the amount in February 2025 is set at 100, the corresponding amount in June 2026 would be approximately 114.
Therefore, interpreting 'creator support 2' as 'AdPost earnings 2' would misrepresent what Naver actually announced.
The two reference months are also 16 months apart. The announcement does not mean that the scale of support suddenly doubled within a single month.
Did AI Briefing Cause Creator Earnings and Support to Double?
The published figures alone are insufficient to conclude that AI Briefing caused the entire increase. Naver explained that the expansion of opportunities for users to discover original content through AI Briefing coincided with growth in creator earnings and support.
There is an important qualification.
The figures for June 2026 include Naver Mate activity grants, which were introduced that same month. Brand Connect is also a separate creator monetization program that was already operating before AI Briefing was introduced.
The most accurate interpretation is therefore that these figures compare the overall scale of creator earnings and support before and after AI Briefing was introduced.
In the author's assessment, determining the direct revenue impact of AI Briefing itself would require additional data separately comparing traffic, advertising earnings, and affiliate earnings for the same group of creators. The currently published announcement does not include such detailed absolute amounts or changes in average or median earnings per creator.
How Much Support Does Naver Mate Provide?
Naver Mate is a program designed to identify and support creators with expertise and experience in the AI era. It began in June 2026.
The program covers creators on blogs, Naver Cafes, Knowledge iN, and Premium Content. Each month, it announces approximately 3,000 creators across 10 broad categories, including travel, lifestyle, and technology, and 25 specific topics.
The annual activity grant budget is approximately KRW 20,000,000,000.
Selected participants receive a basic monthly activity grant of KRW 300,000. Outstanding creators in each category receive an additional monthly grant of KRW 3,000,000, while top-ranked creators in each category receive a separate additional monthly grant of KRW 10,000,000.
However, this is not a program that automatically provides support to every blogger. Eligibility and support levels vary according to each program's selection criteria.
Where Can You Check Your AI Briefing Citation Count?
The AI Briefing citation count indicates how many times your content has been used in AI Briefing answers. Naver currently calculates cumulative citations starting from January 2026.
On the channel homepage profile of eligible services, including blogs, users can check their cumulative citation count, the count for the current month, and the count for the month before last.
Citation counts for creators selected as Naver Mates are also visible to other users. For users who have not yet been selected, citation counts are displayed only to the account holder when logged in.
In other words, even if Naver Mate began in June, it is important to distinguish that starting date from the citation records, which have been accumulated since January 2026.
What Types of Content Are Cited by AI Briefing?
Naver's currently published criteria can be understood in terms of five areas.
These are whether content demonstrates expertise and experience, whether the creator consistently covers a particular subject, whether the information is authentic and transparent, whether it is written in an easy-to-read format, and whether the creator remains active while incorporating up-to-date information.
For blog operators, clearly documenting real experiences and verified conditions has become more important than simply writing longer articles or repeating particular keywords.
For example, a product review provides greater informational value when it describes the period and conditions of use, advantages, and limitations rather than simply concluding that the product was good. For topics that change, such as government policies or prices, it is advisable to update the verification date and details of any changes.
For content involving advertising or sponsorship, it is also important to clearly disclose financial relationships and avoid presenting information as firsthand experience when it was not personally experienced.
Meeting these criteria does not guarantee citation in AI Briefing or selection for Naver Mate. AI Briefing uses an algorithm that considers multiple factors to summarize, recommend, and connect content, and AI Briefing does not necessarily appear for every search query.
The Numbers Bloggers Should Focus On in This Announcement
Rather than focusing on the single figure '2,' it is important to distinguish between the different metrics.
Comparing February 2025 with June 2026, the combined scale of earnings and support from AdPost, Brand Connect, and Naver Mate increased to approximately 2.
Over the same period, AdPost payments increased by approximately 14%.
Naver Mate operates with approximately 3,000 creators each month, and its annual activity grant budget is approximately KRW 20,000,000,000.
Meanwhile, AI Briefing citation counts have been accumulated since January 2026.
Considering these four points together helps avoid exaggerated interpretations such as 'all blog earnings doubled after AI Briefing was introduced.'
What blog operators should examine now is not limited to changes in their own AdPost earnings. They should also review their AI Briefing citation counts on their channel profiles, the consistency of the topics they regularly cover, whether older posts contain up-to-date information, and whether they have sufficient content demonstrating real experience and expertise. This approach more closely reflects the significance of the changes described in the announcement.
The key figures and operating criteria in this article were cross-checked against comparative figures published in August 7 and Naver's latest official guidance on AI Briefing and Naver Mate. Naver Help Center+3Daum+3Naver+3